Tag Archives: steven rosenberg HBO

Mobile Advertising Growing Quickly

Mobile Advertising Skyrocketed 111% Last Year Mobile advertising is quickly becoming a major factor as evidenced by the recent IAB report profiled in the following article.  Since we first published our original estimates of mobile ad growth back in November, … Continue reading

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Geo Fencing: Exploring the Power of Mobile Marketing

Geo Fencing:  Innovative and Game Changing One of the truly innovative and game changing attributes of mobile smart phones is the ability to actively target consumers on the go in strategic locations to influence behavior, specific purchase decisions and generate … Continue reading

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Data Mining and the Election of 2012

Data Mining and the Election of 2012 Taking a page out of Google, political advisors are now using data mining and sophisticated algorithms to achieve targeted results this election cycle.  To wit, a recent article in USA Today entitled “Romney … Continue reading

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Mobile Payments: The Battle to Control Money and Data

Mobile Payments:  The Battle To Control Money and Data The battle over mobile payment solutions like GoPago, Square, Isis, Sail and Google Wallet is shaping up to be a much more defining event than competing formats, revenue models and investors. … Continue reading

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Location Data: The New Frontier

Location Data:  Opportunity or Challenge With the growing availability of location based GPS data from smartphones, the quest to gain a more granular and context aware understanding of consumer behavior has gotten more fascinating but at the same time much … Continue reading

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Mobile Advertising: The Glass Half Full

  Mobile Advertising:  Poised For Growth Blog reaction to Mary Meeker’s recent slide presentation  at the D10 conference focused a lot on how feeble mobile advertising revenue stacks up against the perceived value of internet advertising.  Even though she had … Continue reading

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Data Collection: Essential for Success

Data Collection:  Essential for Business Companies are gradually waking up to the fact that in the age of digital technology, social media and smart phones, the ability to collect and effectively analyze data about customers and their friends is becoming … Continue reading

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Mobile and Internet Advertising: Fastest Growing Sectors

Mobile and Internet Advertising:  Fastest growing Sectors   Statistically, two interesting points jump out of IAB’s report last month on advertising and marketing activity for 2011. One has to do with mobile advertising which is growing exponentially and the internet … Continue reading

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Success or Failure: Five Simple Things

Success or Failure:  Its the little things Success or failure in business is sometimes determined by circumstances and timing out of our control, rather than expertise.  But many realize that within our control, we can determine success in some part … Continue reading

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Mobile Commerce: eBay Sees The Future

Mobile Commerce: eBay doing half its sales via mobile EBay recently announced that it is expecting to generate $5 billion through mobile commerce in 2011, 25% more than originally projected.  That in and of itself is newsworthy but what is … Continue reading

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