Tag Archives: Geo-fencing

Geo Fencing: Exploring the Power of Mobile Marketing

Geo Fencing:  Innovative and Game Changing One of the truly innovative and game changing attributes of mobile smart phones is the ability to actively target consumers on the go in strategic locations to influence behavior, specific purchase decisions and generate … Continue reading

Posted in Consumer Engagement, Data Collection, Marketing | Tagged , , , , , , , | Leave a comment

Location Data: The New Frontier

Location Data:  Opportunity or Challenge With the growing availability of location based GPS data from smartphones, the quest to gain a more granular and context aware understanding of consumer behavior has gotten more fascinating but at the same time much … Continue reading

Posted in Data Collection, Mobile Advertising, Mobile phone | Tagged , , , , , , | Leave a comment