Category Archives: Consumer Engagement

Geo Fencing: Exploring the Power of Mobile Marketing

Geo Fencing:  Innovative and Game Changing One of the truly innovative and game changing attributes of mobile smart phones is the ability to actively target consumers on the go in strategic locations to influence behavior, specific purchase decisions and generate … Continue reading

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Data Collection: Essential for Success

Data Collection:  Essential for Business Companies are gradually waking up to the fact that in the age of digital technology, social media and smart phones, the ability to collect and effectively analyze data about customers and their friends is becoming … Continue reading

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The Smart Phone: Raising Expectations for Customer Service

The Smart Phone:  Raising Expectations for Customer Service The smart phone, along with tablet computing is transforming the way we search and digest information and shop.    But the smart phone, in particular, as a piece of personal technology, will have … Continue reading

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