Category Archives: Mobile Advertising

Mobile Advertising Growing Quickly

Mobile Advertising Skyrocketed 111% Last Year Mobile advertising is quickly becoming a major factor as evidenced by the recent IAB report profiled in the following article.  Since we first published our original estimates of mobile ad growth back in November, … Continue reading

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Location Data: The New Frontier

Location Data:  Opportunity or Challenge With the growing availability of location based GPS data from smartphones, the quest to gain a more granular and context aware understanding of consumer behavior has gotten more fascinating but at the same time much … Continue reading

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Mobile Advertising: The Glass Half Full

  Mobile Advertising:  Poised For Growth Blog reaction to Mary Meeker’s recent slide presentation  at the D10 conference focused a lot on how feeble mobile advertising revenue stacks up against the perceived value of internet advertising.  Even though she had … Continue reading

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Mobile and Internet Advertising: Fastest Growing Sectors

Mobile and Internet Advertising:  Fastest growing Sectors   Statistically, two interesting points jump out of IAB’s report last month on advertising and marketing activity for 2011. One has to do with mobile advertising which is growing exponentially and the internet … Continue reading

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Mobile Advertising: The Next Big Thing

Mobile Advertising: Powered by Smartphones Mobile advertising, especially via smartphones, is quite small when compared to more traditional forms of media in the US. There are a number of valid reasons for this but given the record setting pace of … Continue reading

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